Need a Safe Car? IIHS Says Look at Mazda First
April 22 2024,
When it comes to vehicle safety, the numbers don't lie. According to the IIHS, nearly 4,500 pedestrians were killed in the U.S. in 2022 alone—a staggering statistic that underscores the critical importance of prioritizing safety on our roads. This year, Mazda has cemented its reputation as an industry leader in this vital area, earning more TOP SAFETY PICK+ awards from the Insurance Institute for Highway Safety (IIHS) than any other automaker.
Leading the charge are the 2024 Mazda3, Mazda3 Sport, CX-30, CX-50, and the all-new CX-90, all of which captured the highest TOP SAFETY PICK+ distinction. The 2024 CX-90 PHEV also secured the next-highest TOP SAFETY PICK rating. These prestigious accolades from the IIHS, an independent arbiter of automotive safety, reflect Mazda's unwavering commitment to integrating cutting-edge safety features across its vehicle lineup.
So, what exactly do these awards entail? The 2024 criteria raised the bar significantly, demanding enhanced safeguards for front and side impact protection, advanced headlight performance, and sophisticated crash avoidance technologies—especially for detecting pedestrians in various lighting conditions. Mazda's successful models excelled in all these stringent evaluations.
Under the hood, these vehicles boast new rear seatbelt pretensioners and load limiters, as well as state-of-the-art side impact airbags, fortifying occupant safety. But Mazda's safety philosophy extends beyond the vehicle's interior, incorporating advanced systems to proactively detect and prevent collisions with pedestrians and cyclists.
“The most important thing in any of our vehicles are the people who drive them, and they trust our vehicles to keep them and their families safe”, said MCI President and CEO David Klan. “This is our utmost priority, and we challenge ourselves every day to keep moving the bar higher so we can continue to earn that trust with every vehicle we make.”
Since its inception in 2006, the IIHS TOP SAFETY PICK awards have served as a crucial benchmark for automotive safety, guiding consumers toward the most protective vehicle choices. Mazda's outstanding performance in the 2024 evaluations exemplifies its commitment to continuous innovation and its determination to set new industry standards.
Beyond bolstering consumer confidence and brand loyalty, Mazda's safety achievements carry broader implications for the entire automotive sector, inspiring other manufacturers to raise their safety game. Ultimately, this relentless pursuit of safety translates into tangible benefits for all road users.
Visit us today to learn more about the advanced safety technologies integrated into Mazda's award-winning vehicles. When it comes to safeguarding what matters most, the numbers speak for themselves—and Mazda is undeniably at the forefront.
